The inverse moon landing.
The moon landings attracted worldwide attention. But an equally daring adventure took place underwater in 1978 when the North Sea divers entered the record books with a 320 meter deep dive in the icy waters of the Skånevik Fjord off the Norwegian coast.
The accomplishment was nicknamed "The Inverse Moon Landing" and was the deepest dive ever performed in the North Sea. These brave pioneers in scuba diving contributed to the discovery of huge oil riches beneath the sea surface, which in turn paved the way for Norway to invest in social and environmentally friendly projects worldwide – to the benefit of Norwegians for generations to come.
The North Sea 1978 Special Edition, produced by Swiss watchmaker Edox, marks this exceptional event with a brand new and exclusive watch.
Edox is proud to be the official manufacturer of the North Sea 1978 Special Edition – a watch with robust sports features that can be used anytime, anywhere.
Naturally, it is exceptionally water-resistant; to 320m in fact, matching that epic 1978 dive to the metre.
A stainless-steel case, coated in black Diamond-Like Carbon (DLC) for extra toughness, houses the Calibre 80 automatic movement. The hands and indices are coated with Superluminova for enhanced visibility at night or in the water and the case back features the North Sea Divers’ official logo – a stylised dive helmet – and the words ‘The Inverse Moon Landing’.
North Sea Divers – heroes of the deep.
The watch comes in a waterproof Kevlar suitcase and comes with two straps – one exclusive dark brown leather strap and one black custom made nylon strap that you can use in water. Both straps are equipped with quick shift.
The clock comes in two series. The official series goes by the name Edox North Sea 1978 Collection. But since Swiss Time owns the rights to the North Sea brand and is behind the design of the watches, a separate series is produced in only 70 pieces for the Norwegian market – the North Sea 1978 Collection. This series of 70 pieces is sold exclusively here at swisstime.no – this unique watch is not sold anywhere else in the world.
Already now, you can secure a piece of this exclusive model – only 30 pieces available. Pre-order today!
The brand "North Sea" is owned by Swiss Time AS in all EU countries, Norway and Switzerland for the past 13 years. We have been informed that Bremont and Steinhart have produced watch models called "North Sea", which they do not have permission to. This is considered illegal and may result in liability. The first thing to do when creating a new watch brand is to check item class 14 in the country where you want to produce the watches, which obviously these suppliers have not done. Only Swiss Time AS is entitled to the brand "North Sea", and Edox is licensed to produce "Edox North Sea Collection". Legal action is being taken by Swiss Time AS and Edox to stop the above models.